How to format your references using the Journal of Advertising Research citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Advertising Research (JAR). For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

Paperpile	The citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNote	Find the style here: output styles overview
Mendeley, Zotero, Papers, and others	The style is either built in or you can download a CSL file that is supported by most reference managers.
BibTeX	BibTeX styles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author

Russell, L. M. “Atmospheric science: Sea-spray particles cause freezing in clouds.” Nature 525, 7568 (2015): 194–195.

A journal article with 2 authors

Wray, C. M., and Bishop, S. R. “Cascades on a stochastic pulse-coupled network.” Scientific reports 4 (2014): 6355.

A journal article with 3 authors

Koonin, E. V., Wolf, Y. I., and Karev, G. P. “The structure of the protein universe and genome evolution.” Nature 420, 6912 (2002): 218–223.

A journal article with 4 or more authors

Shoji, M., Sato, K., Yukitake, H., Naito, M., and Nakayama, K. “Involvement of the Wbp pathway in the biosynthesis of Porphyromonas gingivalis lipopolysaccharide with anionic polysaccharide.” Scientific reports 4 (2014): 5056.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book

Hunt-Ahmed, K. Contemporary Islamic Finance Hoboken, NJ: John Wiley & Sons, Inc., 2013.

An edited book

Kogut, P. I. Optimal Control Problems for Partial Differential Equations on Reticulated Domains: Approximation and Asymptotic Analysis. G. R. Leugering, ed. Boston, MA: Birkhäuser, 2011.

A chapter in an edited book

Peters, M. A. “‘A Demand for Philosophy’: Interpretation, Educational Research, and Transformative Practice.” In International Handbook of Interpretation in Educational Research, P. Smeyers, D. Bridges, N. C. Burbules, and M. Griffiths, eds. Dordrecht: Springer Netherlands, 2015.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Advertising Research.

Blog post

Andrew, E. “Can Red Bull Really Make You Go Blind?” IFLScience IFLScience. https://www.iflscience.com/health-and-medicine/can-red-bull-really-make-you-blind/, accessed 10/30/2018 (2015).

Reports

This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report

Government Accountability Office. Head Start: A More Comprehensive Risk Management Strategy and Data Improvements Could Further Strengthen Program Oversight. U.S. Government Printing Office GAO-08-221 (2008).

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation

Smith, J. A. “Functional analysis of ESAT-6 and EspB, two virulence proteins secreted by the ESX-1 system in Mycobacterium marinum.” Doctoral dissertation. University of Maryland, College Park (2010).

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article

Baker, P., and Shear, M. D. “Vowing Again to Attack Opioids, Trump Faults Obama.” New York Times (2017): A13.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Russell, 2015).
This sentence cites two references (Russell, 2015; Wray, and Bishop, 2014).

Here are examples of in-text citations with multiple authors:

Two authors: (Wray, and Bishop, 2014)
Three authors: (Koonin, Wolf, and Karev, 2002)
4 or more authors: (Shoji et al., 2014)

About the journal

Full journal title	Journal of Advertising Research
ISSN (print)	0021-8499
ISSN (online)	1740-1909
Scope