How to format your references using the Journal of Marketing Communications citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing Communications. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

Paperpile	The citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNote	Download the output style file
Mendeley, Zotero, Papers, and others	The style is either built in or you can download a CSL file that is supported by most reference managers.
BibTeX	BibTeX styles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author

Burrows, Malcolm. 2003. “Biomechanics: Froghopper Insects Leap to New Heights.” Nature 424 (6948): 509.

A journal article with 2 authors

Aral, Sinan, and Dylan Walker. 2012. “Identifying Influential and Susceptible Members of Social Networks.” Science (New York, N.Y.) 337 (6092): 337–341.

A journal article with 3 authors

Nimmerjahn, Axel, Frank Kirchhoff, and Fritjof Helmchen. 2005. “Resting Microglial Cells Are Highly Dynamic Surveillants of Brain Parenchyma in Vivo.” Science (New York, N.Y.) 308 (5726): 1314–1318.

A journal article with 11 or more authors

Mu, Yang, Hou-Yun Yang, Ya-Zhou Wang, Chuan-Shu He, Quan-Bao Zhao, Yi Wang, and Han-Qing Yu. 2014. “The Maximum Specific Hydrogen-Producing Activity of Anaerobic Mixed Cultures: Definition and Determination.” Scientific Reports 4 (June 2014): 5239.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book

Korn, Granino A. 2013. Advanced Dynamic-System Simulation. Hoboken, NJ: John Wiley & Sons, Inc.

An edited book

Král, Pavel, and Václav Matoušek, eds. 2015. Text, Speech, and Dialogue: 18th International Conference, TSD 2015, Pilsen,Czech Republic, September 14-17, 2015, Proceedings. Vol. 9302. Lecture Notes in Computer Science. Cham: Springer International Publishing.

A chapter in an edited book

Nagoshi, Julie L., Craig T. Nagoshi, and Stephan/ie Brzuzy. 2014. “Transgender and Trans-Identity Theory.” In Gender and Sexual Identity: Transcending Feminist and Queer Theory, edited by Craig T. Nagoshi and Stephan/ie Brzuzy, 73–89. New York, NY: Springer.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing Communications.

Blog post

Andrew, Elise. 2015. “Would You Cover Yourself In Fish Slime To Protect Against The Sun?” IFLScience, IFLScience, August 4. https://www.iflscience.com/health-and-medicine/would-you-cover-yourself-fish-slime-protect-against-sun/.

Reports

This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report

Government Accountability Office. 1992. Guaranty Agency Solvency: Can the Government Recover HEAF’s First-Year Liquidation Cost of $212 Million? HRD-93-12BR. Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation

Park, Jong Kook. 2012. “Target Identification, Therapeutic Application and Maturation Mechanism of microRNAs.” Doctoral dissertation, Ohio State University.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article

Eligon, John, and Kay Nolan. 2016. “In Milwaukee, Worries Over Eliminating Rule That Police Must Live in City.” New York Times, August 19, 2016.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Burrows 2003).
This sentence cites two references (Burrows 2003; Aral and Walker 2012).

Here are examples of in-text citations with multiple authors:

Two authors: (Aral and Walker 2012)
Three authors: (Nimmerjahn, Kirchhoff, and Helmchen 2005)
4 or more authors: (Mu et al. 2014)

About the journal

Full journal title	Journal of Marketing Communications
Abbreviation	J. Mark. Commun.
ISSN (print)	1352-7266
ISSN (online)	1466-4445
Scope	Business and International Management Marketing