How to format your references using the Journal of Marketing for Higher Education citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing for Higher Education. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

Paperpile	The citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNote	Find the style here: output styles overview
Mendeley, Zotero, Papers, and others	The style is either built in or you can download a CSL file that is supported by most reference managers.
BibTeX	BibTeX styles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author

Baker, S. (2011). Genomic medicine has failed the poor. Nature, 478(7369), 287.

A journal article with 2 authors

LaDeau, S. L., & Clark, J. S. (2001). Rising CO2 levels and the fecundity of forest trees. Science (New York, N.Y.), 292(5514), 95–98.

A journal article with 3 authors

Schrater, P. R., Knill, D. C., & Simoncelli, E. P. (2001). Perceiving visual expansion without optic flow. Nature, 410(6830), 816–819.

A journal article with 21 or more authors

Johnson, A. P., Cleaves, H. J., Dworkin, J. P., Glavin, D. P., Lazcano, A., & Bada, J. L. (2008). The Miller volcanic spark discharge experiment. Science (New York, N.Y.), 322(5900), 404.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book

Vakkur, N. V., & Herrera, Z. J. (2013). Corporate Governance Regulation. John Wiley & Sons, Inc.

An edited book

Srivastava, A. K., & Anand-Srivastava, M. B. (Eds.). (2008). Signal Transduction in the Cardiovascular System in Health and Disease (Vol. 3). Springer US.

A chapter in an edited book

Danylenko, A., & Löwe, W. (2012). Adaptation of Legacy Codes to Context-Aware Composition Using Aspect-Oriented Programming. In T. Gschwind, F. D. Paoli, V. Gruhn, & M. Book (Eds.), Software Composition: 11th International Conference, SC 2012, Prague, Czech Republic, May 31 – June 1, 2012. Proceedings (pp. 68–85). Springer.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing for Higher Education.

Blog post

Taub, B. (2017, January 12). Brazilian Vampire Bats Are Now Feasting On Human Blood. IFLScience. IFLScience. https://www.iflscience.com/plants-and-animals/brazilian-vampire-bats-now-feasting-human-blood/

Reports

This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report

Government Accountability Office. (2009). School Meal Programs: Experiences of the States and Districts That Eliminated Reduced-price Fees (GAO-09-584). U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation

McClurg, A. D. (2013). A phenomenological study of Baby Boomer retirement— Expectations, results, and implications [Doctoral dissertation]. University of Phoenix.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article

Bilefsky, D. (2017, May 4). Royal Retirement at 95 Halts Frenzied Rumors. New York Times, A10.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Baker, 2011).
This sentence cites two references (Baker, 2011; LaDeau & Clark, 2001).

Here are examples of in-text citations with multiple authors:

Two authors: (LaDeau & Clark, 2001)
Three or more authors: (Johnson et al., 2008)

About the journal

Full journal title	Journal of Marketing for Higher Education
Abbreviation	J. Mark. High. Educ.
ISSN (print)	0884-1241
ISSN (online)	1540-7144
Scope	Marketing Education